Hi, one of the key reasons users don't use a product even If they like it is because it fades away from their memory. Only way, a social product will survive is if it can be part of their daily routine. Also, the initial friction to get going should be low.

Why not target segments that will derive greater value from your product like couples abt to get married who may want to create invitations. Software teams who would like visualize their release timelines etc.