Amazon didn't just ban it from their store, they also banned any of their sellers from selling it.
If you go the World of Coke in Atlanta, you won’t see Pepsi products.
Regarding DeWalt, Bosch, etc, I'd highly expect Kobalt to have better product placement (at Lowes). Is that fair?
Amazon regularly undercuts people to drive them out of the market - this is known as predatory pricing and it isn't new. It is an abuse of dominant position.
But most Western anti-competition efforts have measured abuse of dominant position in terms of consumer facing price gouging.
Operating under those assumptions, predatory pricing looks GOOD because it lowers consumer pricing, despite the fact that it liquidates market players, removes competition, and creates the accurate perception that you will use your bankroll as a barrier to entry of other market participants.
Once that occurs and you have control of the market's pricing and a dominant position on the logistics, your market already has price discovery problems, even before any further abuse of dominant positions occur. Best of all, this creates a 'new normal' which you can then use as evidence that things are fine in discussions with the competition bureaus you're dealing with.
But let’s kick Amazon
The reality is they all need a kick in the stomach (figuratively speaking) to remind them the general public underlies their wealth
But it benefits the rich competition to use their media platforms for hang Amazon and Google.
Every time I see these stories it smacks of a Madoff type story: they knew he was a crook, but then he swindled rich people
Yes, and you can't buy Rigid or Ryobi tools at Lowes either. (even on their website). You also can't find a Pepsi machine at the Coke headquarters. (You can even be fired for being seen drinking Pepsi). There is nothing wrong with not carrying products that compete with your own. There is something wrong with blocking access to purchasing those products from other places though. Right now, people are free to go to Overstock.com (please), Walmart.com, Target.com, Apple.com... the list seems endless.