Businesses that operate in the EU have to comply, businesses that don't interact with EU residents don't.
As the US has a special relationship with EU (Privacy Shield, ..), it recognizes GDPR as valid.
Don't like it? Focus on China, where WeChat is now your national ID card and is also linked to your personal credit score. Violate any government rules - your credit score goes down. Medical reps now have to register with the Chinese government before they're allowed to enter hospitals and their personal credit score is linked to their behavior. There you go, full data transparency nirvana.
The world is a big and complicated space and big regions define their culture differently. Europe is not business-focused, but puts the citizen first. The US considers businesses as citizens, data privacy a hindrance for profitability - and China wonders what this citizen thing is.
Easiest step: stop logging every single hit on your site (IP, browser, etc).
You want a bit more analytics?
Log general attributes, but not the IP. Just that a hit occurred, browser, general geo (country). that's it. Perfectly compliant.
Want them to fill out a form? Welcome to GDPR, as you should.
As Maciej Cieglowski (idlewords, pinboard) so eloquently states, over and over again, you don't have to store and hoard all this data. It's BS to begin with, and dangerous in the long run.
Unless you think that the EU is going to monitor every website on the internet and magically divine who owns them and what they’re doing behind the scenes with user data, and then develop a blacklist for those people so they can’t travel or they can go after them after WW3?
I guess I’ll really regret it if that’s the case. Until then, I’ll ignore.
Enterprise and anything related to big money cares. Not like the EU is a small market.
You'll also be surprised how much the US and EU cooperate, legally and economically. MS, Google, FB,... endless legal resources and yet the EU hammer is inescapable.
The most interesting thing to me is how you don't see the opportunity that GDPR represents to MAKE money. We're all raking in contracts and work consulting clients and updating products - but hey, I guess you don't want to compete. Good luck!
But I’m not, so...
Regardless, I have no interest in consulting to help companies solve an invented problem based on a bad law. I make plenty of money without making the world a worse place.
GDPR kicks in once a EU resident files a complaint. GDPR also enforces a data report card - so if a EU resident (not just a citizen!) asks you about their data, you have to comply and give a complete answer. If you then reveal you store PII without their consent or fail to reveal everything and get caught, the fines will kick in.
Don't screw over EU residents and you're fine.
And if you think this laughable, remember that it was a single Austrian law student, Max Schrems, who went after Facebook and killed the EU-US Safe Harbor agreement.
EU pensioneers and students are what will kill you, endless time on their hands.
:)
- Or in case where you aren't located in EU, providing services specifically to EU residents, which can be hinted by having a language choice mostly spoken in EU countries, allowing EU currencies (Euro, British pound and so on) or specifically mentioning supporting EU, for instance by saying that your website can deliver packages to European Union.
Facebook for instance has offices in EU, which makes it clear that they are under GDPR, but even if they didn't, they do provide Facebook in EU languages.
I would argue that this is a bad definition because what you described is just operating in a jurisdiction but without localization.
I prefer the definition where you're making money(directly or indirectly) by providing services in a jurisdiction.
An example would be collecting French users data and then selling it to ad agencies(or being acquired by Google?).
Accepting payments in USD is a pretty clear signal that a website mostly cares about US users, and if someone else uses the website, oh well, it happened, doesn't really change anything under GDPR.
(although you probably could have French support anyway, just expand the website to Canada as well ;), of course it isn't the same French as in France, but it's still French somewhat, EU currencies are trickier however)
Isnt't that already done by the US? The case against Kim Dotcom comes to my mind.
If China comes after me for something terrible I say about Mao (stray absurd example), and the US turns me over to China because they're influenced and or intimidated by China, that would be a similar premise: the US would bear immense, near total responsibility for capitulating, showing no backbone.
Sorry, I find this ludicrous. Using analytics "indiscriminately"? What does that even mean? The most basic use case for analytics is to use them indiscriminately to see how visitors are using your site.
Not to mention that this is basically impossible, since storing IP addresses in Apache log files is also probably a breach. Someone in the EU sends you an email, now you're in violation because the header info is PII. A german walks into your hospital in Miami and signs in; if you don't have a special snowflake data management process for them that runs alongside your standard HIPAA-compliant one, you're probably in violation.
Any jurisdiction can already enforce their laws upon you if you affect their citizens.
No, they can't. They can declare any law, but that doesn't mean they can enforce it.
I really think that basically every business around the world who doesn't have a direct EU presence in terms of office, employees should (and probably will) just ignore the GDPR. It's a huge violation of sovereignty, the freedom and ideals of the internet, and a great example of how people will be pleased to let their governments enact policies no matter how harmful or dangerous as long as they're against an "enemy" that they hate.