The way I read it, there is a management position of shunning new tech by saying "we are not a technology company". That statement can also be interpreted as "we are not an innovation company" which conveys an aversion to change.

I think the point of the GP is to say that Netflix "isn't a technology company", but they don't parade around saying that. Netflix uses technology and innovation to the fullest as the means to accomplish the ends of delivering great entertainment value at a low cost.

I don't think it's as much about the "definition game" as about the message that is conveyed.