Youtube is positioned to take a similar approach, and it turns out the formula that works the best is sociopathic narcissists of a certain age with certain facial features producing 10-minute videos of rats getting tasered 7 days a week.
I think this might be a situation where the gap between what people want, and what people will consume, is very wide. And the algorithms know how to produce what people will consume, but they do not know how to produce what people want.
What Netflix has is more detailed data of what people watch. So will its competitors is just a few years.
What matters in content is the content of that content. Ideas, emotions, excitement. Technology is irrelevant.
Also, insert some scenes, remove others, change the cut a little bit, change color grading, music mix – all these changes look like something modern AI could learn to do.
Just more tools for geniuses to use to move us and move us more deeply.
A lot of people say that they want long, challenging reading but they end up reading Buzzfeed articles. Don't ask people what they want to do - watch what they actually do.
Critics will hate a lot of what Netflix puts out, and it won't matter at all to the fans who can get exactly what they want in the comfort of their home free from judgement and peer pressure.