Re:Unilever threatens to pull its ads from Facebook and Goog...
by lmm on Tuesday February 13, 2018 @07:30AM
(#16366607)
> their buying decisions have far more influence on the way goods and services are marketed than the way they are produced.
The brand has to reflect the reality eventually; if Dove was being made in sweatshops (for example) that would be a news story sooner or later, in a way that it wouldn't for a brand that didn't have the same image. Likewise if you work for a company whose whole image is x, the easiest way to project it is simply to be x; it takes a lot more effort to fake a position you don't believe in than it does to simply believe that position. Even if the CEO is operating on pure cynicism, if the employees are constantly told that they're working for a company with strong ethical values they'll start to believe that and that will affect how they make decisions in their work.
The brand has to reflect the reality eventually; if Dove was being made in sweatshops (for example) that would be a news story sooner or later, in a way that it wouldn't for a brand that didn't have the same image. Likewise if you work for a company whose whole image is x, the easiest way to project it is simply to be x; it takes a lot more effort to fake a position you don't believe in than it does to simply believe that position. Even if the CEO is operating on pure cynicism, if the employees are constantly told that they're working for a company with strong ethical values they'll start to believe that and that will affect how they make decisions in their work.