Unilever threatens to pull its ads from Facebook and Google over 'toxic content'

Re:Unilever threatens to pull its ads from Facebook and Goog... by magic_beans on Tuesday February 13, 2018 @06:04AM (#16366228)

Ads for colleges in the subway aren’t meant for you, though. You probably already have a college degree and are well-educated. Those subway ads are for people who aren’t as well-educated, never went to college and are trying to fit it in between working, and wouldn’t get into a top-tier college.

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Re:Unilever threatens to pull its ads from Facebook and Goog... by ghaff on Tuesday February 13, 2018 @06:47AM (#16366404)

Exactly. The top-tier college in the city probably has a subway stop with its name in it. Those ads are aimed at someone who doesn't have a college degree and/or has been contemplating doing something positive about their career. So part-time/night college, nursing school, etc. ads are there to nudge them and to suggest a specific option for them to consider.

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Re:Unilever threatens to pull its ads from Facebook and Goog... by xaqfox on Tuesday February 13, 2018 @10:08AM (#16367643)

I believe the thought was that if they were so prestigious they would not need to advertise at all. I have never felt this way about Universities, but I certainly have for defense attorneys.

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Re:Unilever threatens to pull its ads from Facebook and Goog... by fjsolwmv on Tuesday February 13, 2018 @10:16PM (#16373136)

Of course they advertise. They just do it in subtle ways called PR.

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