Re:Unilever threatens to pull its ads from Facebook and Goog...
by IshKebab on Tuesday February 13, 2018 @05:39AM
(#16366135)
"Hi, I'm <E-list celebrity> and I made my own website..."
Ugh. Seriously though I suspect it is because their algorithms have decided that you like X and therefore they only show you adverts about X, which is a small subset of all available adverts, so you get the same ones again and again.
On TV they can't target so accurately so you basically get shown every advert. This means there are more to show and it is less repetitive.
I also think advertisers don't mind showing the same person their advert a million times. It may be annoying but it works - name one competitor to Grammarly off the top of your head.
Ugh. Seriously though I suspect it is because their algorithms have decided that you like X and therefore they only show you adverts about X, which is a small subset of all available adverts, so you get the same ones again and again.
On TV they can't target so accurately so you basically get shown every advert. This means there are more to show and it is less repetitive.
I also think advertisers don't mind showing the same person their advert a million times. It may be annoying but it works - name one competitor to Grammarly off the top of your head.