Re:Unilever threatens to pull its ads from Facebook and Goog...
by semi-extrinsic on Tuesday February 13, 2018 @12:48AM
(#16365015)
Indeed. I once saw an ad on a local online news site (~1M daily visitors) that was a full-border (around the news stories) shock pink commercial for a diaper brand. And all the news stories were about a horrible terrorist attackvthat just happened with pretty awful images. It's a juxtaposition I will never forget, and I can't honestly believe they ever sold a single diaper more.
Re:Unilever threatens to pull its ads from Facebook and Goog...
by JetSpiegel on Tuesday February 13, 2018 @06:17AM
(#16366292)
The "joys" of keyword matching.
"Children killed in terror attack" matches "children", ergo diaper ads.
Re:Unilever threatens to pull its ads from Facebook and Goog...
by cmpxchg on Tuesday February 13, 2018 @10:59AM
(#16368096)
Why did you have to throw in a random criticism of hunters? The article is referring to "extremist" content.
In many places in the U.S., hunters are among the most effective conservationists at the local level.
Re:Unilever threatens to pull its ads from Facebook and Goog...
by ghaff on Tuesday February 13, 2018 @06:18AM
(#16366297)
While I don't disagree with your basic point, you need to get out more if you think owning guns/hunting automatically equals "right-wing" in much of the US.
Re:Unilever threatens to pull its ads from Facebook and Goog...
by lmm on Tuesday February 13, 2018 @07:15AM
(#16366532)
> Why would Calvin Klein place their beautiful ad with Kate Moss next to photos of your right-wing friend's AK-47 collection and videos of his deer field dressing skills?
Because they want to reinforce the notion that wearing Calvin Klein will make you strong and manly and help you attract beautiful women? I'm sure your general point makes sense but I'm really not seeing your example.
Re:Unilever threatens to pull its ads from Facebook and Goog...
by bedhead on Tuesday February 13, 2018 @09:25AM
(#16367296)
Because that's where you spend your time. The advertisers are ultimately going to go where consumers' attention is...they don't have much of a choice.
Re:Unilever threatens to pull its ads from Facebook and Goog...
by mozumder on Tuesday February 13, 2018 @08:28AM
(#16366938)
> I'm sure your general point makes sense but I'm really not seeing your example.
The goal in fashion is to make people appear more attractive, not to make them appear unattractive.
Why would Calvin Klein place their beautiful ad with Kate Moss next to photos of your right-wing friend's AK-47 collection and videos of his deer field dressing skills?