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A comment on Unilever threatens to pull its ads from Facebook and Google over 'toxic content'. Parent comment

Re:Unilever threatens to pull its ads from Facebook and Goog... by walshemj on Monday February 12, 2018 @10:39PM (#16364552)
Much more that traditional display adverts I saw a Kfc Add on a road leading out of town which makes no sense. There is a lot of mostly wasted advertising brought for the nebulous "Brand"
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Re:Unilever threatens to pull its ads from Facebook and Goog... by nl on Monday February 12, 2018 @10:51PM (#16364597)
If you had kids and do road trips you'd know exactly how unwasted that ad is.
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Re:Unilever threatens to pull its ads from Facebook and Goog... by walshemj on Tuesday February 13, 2018 @06:04AM (#16366226)
when your 20 miles away from the town with the next KFC?
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Re:Unilever threatens to pull its ads from Facebook and Goog... by rubidium on Tuesday February 13, 2018 @07:20AM (#16366558)
Um, yes. Never doubt the memory of kids when it comes to food.
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Re:Unilever threatens to pull its ads from Facebook and Goog... by walshemj on Tuesday February 13, 2018 @02:40PM (#16370045)
Thing is 250 yards down the road there is a subway so they might be triggering the munchies and driving footfall to a competitor.
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Re:Unilever threatens to pull its ads from Facebook and Goog... by astura on Tuesday February 13, 2018 @09:10AM (#16367191)
Yes. Its fostering brand awareness.
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Re:Unilever threatens to pull its ads from Facebook and Goog... by Zarath on Monday February 12, 2018 @10:45PM (#16364577)
And look now you remember KFC and now just told hundreds/thousands of people on the internet about KFC.
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Re:Unilever threatens to pull its ads from Facebook and Goog... by nkozyra on Monday February 12, 2018 @11:43PM (#16364830)
I always find this a dubious and unsupportable metric for advertising's efficacy.

How that translates into dollars is what matters and I think the hand waving of "any publicity is good publicity" has long been a way for marketing folks to avoid talking about measurable results.

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Re:Unilever threatens to pull its ads from Facebook and Goog... by fphhotchips on Tuesday February 13, 2018 @12:22AM (#16364946)
Sure, but I was just thinking about what I want to eat for dinner and you've just added KFC to the potential list. The emperor may not be wearing his full regalia in this regard, but he's certainly not naked.
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