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A comment on Unilever threatens to pull its ads from Facebook and Google over 'toxic content'. Parent comment

Re:Unilever threatens to pull its ads from Facebook and Goog... by nkozyra on Monday February 12, 2018 @11:43PM (#16364830)
I always find this a dubious and unsupportable metric for advertising's efficacy.

How that translates into dollars is what matters and I think the hand waving of "any publicity is good publicity" has long been a way for marketing folks to avoid talking about measurable results.

[ Parent | on HN ]
Re:Unilever threatens to pull its ads from Facebook and Goog... by fphhotchips on Tuesday February 13, 2018 @12:22AM (#16364946)
Sure, but I was just thinking about what I want to eat for dinner and you've just added KFC to the potential list. The emperor may not be wearing his full regalia in this regard, but he's certainly not naked.
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