Re:Opioid epidemic costs West Virginia $8.8B annually, study...
by refurb on Saturday February 10, 2018 @08:21PM
(#16350627)
You're looking at the wrong study. It was a survey financed by the FDA, not by the media or manufacturers.[1]
Findings:
- Most physicians agreed that because their patient saw a DTC ad, he or she asked thoughtful questions during the visit.
- Many physicians thought that DTC ads made their patients more involved in their health care.
- The study demonstrated that when a patient asked about a specific drug, 88 percent of the time they had the condition that the drug treated. And 80 percent of physicians believed their patients understood what condition the advertised drug treats.
Not all positive though:
- Physicians thought the ads did not convey information about risks and benefits equally well.
So if you had said DTC has pluses and minuses I would have agreed with you. Blanket "it's terrible" just demonstrates that person's lack of knowledge of the data that's out there.
Findings:
- Most physicians agreed that because their patient saw a DTC ad, he or she asked thoughtful questions during the visit.
- Many physicians thought that DTC ads made their patients more involved in their health care.
- The study demonstrated that when a patient asked about a specific drug, 88 percent of the time they had the condition that the drug treated. And 80 percent of physicians believed their patients understood what condition the advertised drug treats.
Not all positive though:
- Physicians thought the ads did not convey information about risks and benefits equally well.
So if you had said DTC has pluses and minuses I would have agreed with you. Blanket "it's terrible" just demonstrates that person's lack of knowledge of the data that's out there.
[1]https://www.fda.gov/Drugs/ResourcesForYou/Consumers/ucm14356...