Selling such data may seem like a terrible idea, except they're also using a second layer network (Enigma.co) for the data processing which maintains the secrecy of the underlying data.

That's a counter-example. I don't think George Church got FOMO! I agree with you generally.

[0] https://www.technologyreview.com/s/610221/this-new-company-w...

Canada's recently begun to test implementation of tech on the Ethereum chain for a few different purposes.

The National Research Council is testing its use in a platform to aid in transparency of government funding:

https://www.nrc-cnrc.gc.ca/eng/stories/2018/blockchains.html

Prototype: https://nrc-cnrc.explorecatena.com/en

At the WEF in Davos, Canada (w/ the UK and Netherlands) announced join work with Accenture (/Microsoft) to create a digital ID system for travellers as a pilot project:

https://www.newswire.ca/news-releases/canada-to-test-advance...

(Similar to this project, I imagine): http://www.bbc.com/news/technology-40341511

Edit: Link to the below-mentioned WEF report: http://www3.weforum.org/docs/WEF_The_Known_Traveller_Digital...

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Excerpt from the press release:

The prototype and pilot result from two years of thorough cooperation between public and private sector partners in the World Economic Forum's Security in Travel Project. The Known Traveller: Unlocking the potential of digital identity for secure and seamless travel was published in consultation with Accenture, AccorHotels, Amadeus IT Group, AirAsia, Airports Council International (ACI), the Government of Canada, Google, Hilton Worldwide, International Air Transport Association (IATA), International Civil Aviation Organization (ICAO), International Criminal Police Organization (INTERPOL), the Kingdom of the Netherlands, Marriott International, NEC Corporation, SAP SE, Sedicii, UK National Crime Agency, US Department of Commerce, US Department of Homeland Security, Visa and World Travel and Tourism Council (WTTC).