There's plenty of room to be transformational short of your extremely niche use-case.

“People who don’t mind going to the store” is not “extremely niche”.

Perhaps the better filter for those is “people who dont’t mind NOT going to the store”

Besides, somebody should eat the less pretty produce rather than having it go to waste.

I'd say they're in the same league as people who say they love flying on airplanes. Once the novelty wears off it's a pretty joyless, tiring experience.

So your experience is the correct one, and others just haven't gotten it yet?

I believe that's what everyone in this thread is saying.

"People who don't mind milking their own cow" is not "extremely niche."

TIL enjoying the process of selecting and cooking your own food is "extremely niche"

The only grocery delivery available in my area is walmart, and this is basically why I haven't tried it - I'm picky about produce quality, expiration dates, etc., and I don't trust someone else to have that same attention to detail.

I've shopped exclusively through Prime Now from Sprouts (similar to Whole Foods) for groceries for the past 7 months, and while I have had times of disappointment at the produce I get (green bananas vs yellow), it's improved my life in maybe not a huge way, but at least noticeably. My wife and I would always end up arguing at the store. I like to shop, browse and take my time, and I always seemed to buy things I shouldn't. Now I can take my time away from the store, I see what I'm buying and how much it will be, and have more (even if a little bit) free time that I'm not at the store. I like it a lot.

How does your personal opinion mean that Amazon is going to fail at this? Most people I know are loathed to grocery shop, and many are loathed to cook.

Add in all the people with no car, disabilities, multiple jobs, odd working hours, etc. etc.

Would you find it surprising to know that you aren't the only type of consumer and, in fact, you are probably a serious minority?

The market doesn't just go with your opinion, man.

Hi! My new autonomous vehicle startup may be for you. Our fleet of temperature controlled vans bring the farmers market to you. When the van arrives our simple Take-What-You-Need system lets you choose and walk away, debiting your account for only the produce you select. If you're interested please let me know at [email protected]