> The whole point of Google's https crusade is to secure users from ISPs profiling their browsing activity, which for them is about eliminating the competition because they still monitor and track everyone and so if they knock the ISPs out they solidify their monopoly position.

Even if that's Google's motivation, I'm OK with the end result. I already use a VPN on my iPhone when on LTE because Verizon's been caught sniffing and manipulating traffic a few too many times. At least I can (and generally) do opt out of using Google's services, so I genuinely appreciate them helping me out of out Verizon's unwelcome inspections.