/r/HailCorporate is an echo chamber that insists any time a brand is so much as mentioned without negativity, it must necessarily be an attempt at viral marketing.

Meanwhile in the real world, people talk about brands in everyday conversation all the time without the sanction of the corporation behind it. Not that paid shilling isn't a thing, but they take the confirmation bias, way too far, to the point where calling shenanigans will get you attacked.