Re:Ask HN: What is your repeatable marketing process?
by NickNYC242 on Tuesday August 24, 2010 @02:00PM
(#1630554)
The only repeatable processes you should implement are:
1. Identifying your customer
2. Creating a fulfilling customer experience
Now there's a ton of ways to support #2, but if you've truly understood #1 you know which ways to follow with. The hard part is making the experience consistent yet unique for each customer/customer type you have. Measure everything, or create proxy measures and plan before acting.
1. Identifying your customer 2. Creating a fulfilling customer experience
Now there's a ton of ways to support #2, but if you've truly understood #1 you know which ways to follow with. The hard part is making the experience consistent yet unique for each customer/customer type you have. Measure everything, or create proxy measures and plan before acting.