I find this to be a good litmus test. If someone takes pride in calling themselves "like Uber, AirBnB", then I personally will not do business with them. Both companies are primarily known for exploiting and breaking laws for a quick buck, and Uber in particular is also widely recognized as run by a bunch of antisocial assholes.

It's doubly stupid to call yourself that when you're responsible for the very lives of your customers, like in this case...