> [...] show that general aviation aircraft average nearly seven accidents per 100,000 flight hours, compared with an average of 0.16 accidents per 100,000 hours for commercial airlines.
So the accident rate for GA is over 40 times higher than commercial.
On top of that, around three quarters of these fatal accidents are the result of what could be broadly categorized as pilot error... Which is why the FAA has such a stick up its butt about the licensing status of the TapJets pilots.
Or, to express it more charitably - we're all used to it. Car-related fatalities no longer register as unusual. You don't hear much about them in the news. They're treated as "something that unavoidably happens to people". Like cancer or heart attack, and unlike murder, which is unusual. I'm willing to bet that you're friends or acquaintances with people who crashed their cars (with or without health consequences), and you're at most two hops in your social graph from people who died in a car accident.
Plane accidents are much more likely to result in fatalities
...which people in general seem to have no particular fear of.