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A comment on Facebook User Growth, Time Spent Fall on News Feed Changes. Parent comment

Re:Facebook User Growth, Time Spent Fall on News Feed Changes by pjc50 on Thursday February 01, 2018 @05:35AM (#16280824)
> he wishes he could change it but the a/b testing shows they get higher engagement with it the way it is

The upshot of this is that if Netflix or Facebook _do_ see a slow drift of users away from the platform, they are institutionally incapable of understanding why. Engagement is not the same thing as satisfaction, which is far harder to measure.

(I'm also now wondering how static the results of A/B testing really are - if an idea fails AB even once does the company abandon it forever?)

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Re:Facebook User Growth, Time Spent Fall on News Feed Changes by candiodari on Thursday February 01, 2018 @08:40AM (#16281740)
But engagement is what advertisers pay for, isn't it ? Clicks ! Clicks ! Clicks !

So I'm pretty sure that they are institutionally incapable of understanding why for a very good reason.

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