I’ve had a Facebook account since the days of needing a edu email account to register. During my college years Facebook was a very important thing and all of my friends were very active and it was nice being able to see what people were up to and doing.
Over time Facebook started optimizing away to whatever it is now. I’ve deleted the Facebook app because it’s simply garbage. My friends don’t really post personal things anymore (most don’t even post anything anymore) and the influx of users and this “retweet” culture has made it so my Facebook feed is essentially spam. Why should I have to bother and waste time to curate what I see? Why should I have to hide so many individual pages?
Furthermore, the recent(?) addition of these marketplaces made it just way worse. My news feed activity is constantly telling me about new things for sale here and I just don’t care. I thought I’ve disabled these notifications but apparently I haven’t because they still show up. To be honest I don’t even know how to disable these messages because everything is hidden under 20 layers of options.
Not to mention the whole age/generation issue:
I’m 30, and my sister is 20. I’m at that age where I don’t really meet a lot of new people anymore, so my friends list has been very stagnant. I really just keep a Facebook profile just to let the occasional old friend/family contact me or find me. My sister and her friends look at Facebook and think it’s something old people use. For her everything is Snapchat.
I'm also 30 and registered in 2005. Lots of my friends post frequently. Curating by hiding people I don't want to see takes a negligible amount of time and effort. I've barely even noticed the marketplace. The idea that 30 is "that age" where you don't meet many new people is bizzare to me. I regularly make new friends and the standard way of exchanging contact info is FB.
Even adding the experience of a dozen HN users (and discounting the ones that disagree) still represents a small and very biased sample. And have you honestly gathered that much information about the experience and usage of your friends' friends? Or is it possible you are applying a combination of projection and confirmation bias? Also, the news cycle is currently mostly negative about FB, so it's popular to be bashing it, but many of those people continue to use it daily anyway.
I just think there is a very common pattern here on HN of people acting like "this product/service doesn't really work for me, therefore it is shit/out of touch/etc," when there are likely many people who do actually get value out of using it.
Luckily I'm quite "friend light" on there, but most of my social interaction has moved to WhatsApp (including groups for nights out/sharing photos, organising, and engaging with different people - all of the things I used FB for). Guessing one of the main reasons they bought them.
What I believe keeps people on Facebook is Messenger. Even people who never post on Facebook is available via Messenger and given that Facebook makes it pretty easy to find people, it's slowly devolving to a "better phonebook".
I'm skeptical that tweaking newsfeed weights will make the people I care about start posting regularly again. I doubt the evaporative cooling is reversable.
In my book this is equivalent to saying you worked for Philip Morris for 8.5 years and worked on campaigns to bring in new smokers.
The reason I mentioned it was because it was rather relevant to my having the incentive to remember the timelines of FB launching various features almost a decade ago.
https://www.vodafone.ro/shop/abonamente-de-date#tab-1
-> "Detalii abonament"
-> Social Pass: [...] (Facebook, Facebook Messenger, Instagram, Whatsapp, Pinterest, Twitter, Viber)
It's widespread around the world, except for the US, until recently.
A problem that can be rectified by Facebook, literally 11 years after some of the things you talk about, tweaking news feed weights towards personal posts from friends and other changes to allow users to spend time on the site more efficiently is not a serious problem.
And the analysis of photos is spectacular nonsense. First, albums existed very very early in the time you were talking about. Second, the photo uploading features you mention (including hi-res photos) were added at most a billion daily actives ago. Third, building a platform that allowed "a dozen apps" to get created was pretty clearly higher leverage. And finally and most damningly, Instagram doesn't have high-resolution photos or albums and certainly didn't at the time of acquisition: how are those the features that FB had to buy to win users back?
Disclosure: I worked there for 8.5 years, including writing Facebook Chat.