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Re:How Amazon’s Ad Business Could Threaten Google and Facebook by ctvo on Wednesday January 31, 2018 @01:44AM (#16272019)
Except ads aren't Amazon's primary business or revenue stream. They're incentivized to do exactly what the OP stated.
Re:How Amazon’s Ad Business Could Threaten Google and Facebook by RestlessMind on Wednesday January 31, 2018 @02:14AM (#16272149)
Or so one would think. But you can try for yourself and see how ad-infested Amazon has become.

To throw a few random examples, I just tried (from Mac / Chrome / Incognito / Signed-out mode), I searched for "sensodyne toothpase". Entire page is full of ads and I have to do a full scroll to see organic non-ads results. Same for "biodegradable trash bags". Almost the same situation for "qtips" though there were 2 partial images of organic search results. Its almost as if I am searching on Google (and no, thats not a compliment).