Not to demean you, personally, but you sound like every other bright eyed ad-team member I've ever spoken with. Have you worked at other "top-tier" advertising platforms like AdWords, or Facebook, or Yelp?

Do you think anyone on the AdWords team feels differently about their product? That's why their public statements are so convincing, because they believe them.

Maybe Amazon's situation is different. Alls I'm saying is that I have no way of knowing.