How to Beat Amazon

Re:How to Beat Amazon by dawhizkid on Tuesday January 30, 2018 @07:30PM (#16270363)

I'm still kind of amazed by Dollar Shave Club ($1bil exit to Unilever) - absolutely no product innovation (private label S. Korean razor you could've bought on Amazon for cheaper) but brilliant branding/marketing.

Objectively Amazon has never had much of a personality brand-wise, and anything you can do to exploit that weakness will help you win customers.

[ Parent | on HN ]

Re:How to Beat Amazon by humbertomn on Tuesday January 30, 2018 @10:49PM (#16271123)

It amazes me too. But we have to remember that although there was no product innovation, there was business model innovation for that niche market. Online subscriptions for razors were not a thing.

[ Parent | on HN ]

Re:How to Beat Amazon by mooreds on Tuesday January 30, 2018 @08:11PM (#16270540)

Agree that branding/story is one way to beat Amazon that was touched on, but not fully fleshed out in this post.

[ Parent | on HN ]