There should be a health warning to the effect of: “Objects seen on instagram are faker than they appear.”

They may be beautiful, they may be on a yacht - but the thing has been chartered for an hour for an instagram shoot, they’re staying in a backpacker’s hostel, that methuselah of champagne was bought empty and filled with water, and they’re not actually called Montague Herostache, but rather Duane Dibbley. It’s all artifice.

Source: I watched gaggles of instagrammers faking the lifestyle at Royal Phuket Marina during a yacht show last year, paying to pose on megayachts. It was rather sad - like caged birds primping their plumage.