Just look for tangible damage vs. mere words being exchanged. If I'm intolerant and have a pattern of keeping black people off my team, then I'm in for consequences.

But that isn't how tech currently operates. If I have a gay coworker on my team, we get along fine, I have never said an ill word or done an ill deed to them I can still get labeled homophobic for speaking in favor of traditional marriage. I can still be disciplined just for words.

Bigot is now used to mean a generalized term for "someone who stereotypes or discriminates against others"