A family member tried to send me money, which used to work perfectly fine via the bank's older transfer methods (including PopMoney), but once the bank switched to Zelle they somehow lost the transaction completely because my bank had yet to integrate with it.
Zelle's app and help pages were terrible and directed me to create an account and download the app to get the money out. I did that and the money was still nowhere to be found. The bank customer service wouldn't touch it because it was Zelle's fault, and my family member apparently had to wait on hold for an extremely long time with Zelle to get it sorted out and get the money back in their account. I can only imagine how much of a nightmare that could have been for less financially-secure or tech-forward people.
This makes checks obsolete for me. The only advantage they had was 0 fees, but now zelle is my best option for price and speed.
For anything small or group-related, I use Venmo. Largely because everyone (that I've ever exchanged $ with) in my social group uses it, and it's quick and easy. Examples include: food splitting, having one person buy event tickets and paying them back, airbnb/party costs, and fantasy football due collection.
So I agree, Venmo is going to be tough to overcome, I don't see anyone in my group switching to Zelle anytime soon. Zelle would have to do a lot of marketing to even get people to understand that they can do it. I was skeptical the first time I sent money with Zelle and the only reason I tried it was because BoA replaced their transfers with it.
Then again, perhaps Zelle will capture the non 20-30 demographic, which is presumably quite large. Most 20-30 year olds have both their banking app(s) and Venmo installed, whereas many in the 30+ demographic have only their banking app.
In the 30+ demographic, Zelle is a new entrant to the “peer-to-peer payments” market, and has a first-mover advantage. Since this demographic is not as intimately familiar with p2p payments as the 20-30 demographic, Zelle has the opportunity to concept of peer-to-peer payments. That is, Zelle has a clear playing field in the battle for the “tipping-point” mindshare required to solidify its first-mover advantage in certain markets.
It would be interesting to map the “real” human social graph, and then overlay app usage onto it.
I guess I fall somewhere in the 20-30 market though.
Or have I misunderstood something, perhaps?
People don’t care the money moves drastically faster, banks most definitely want to save on the costs of these transactions.
The downside to Zelle is the sending limit, which is pretty low for any sort of business transaction.
At the same time, all of these efforts die as soon as ACH modernization arrives [4], as shown by SWIFT instant payments (which occur in a matter of seconds between institutions) [5][6].
Disclaimer: No affiliation, just a fintech enthusiast.
[1] https://wikivisually.com/wiki/ClearXchange
[2] https://www.zellepay.com/support/how-long-does-it-take-to-re...
[3] https://www.zellepay.com/get-started
[4] https://fedpaymentsimprovement.org/
[5] https://www.swift.com/your-needs/instant-payments
[6] https://www.npr.org/templates/transcript/transcript.php?stor...