And if you don't clean a certain minimum amount, yeah, your home gets unhygienically disgusting. As proven by the 6 months of beard shavings and toothpaste spittle crusted up on my ex's sink. (And that was the least disgusting surface in the bathroom.)
The same goes for things like washing bedsheets and towels now and then; leaving clothing all over the floor where you trip on them in the dark; letting dishes pile up in the sink until you get pests; and more.
Technology has decreased the amount of time required to keep a home to a minimum standard of cleanliness - but it still requires a certain amount of attention and effort.
Then if you have a partner who's either unwilling to clean or whose standards for "gross" are far lower than yours, you're stuck cleaning for two or living in conditions you find unlivable.
And that's without even beginning to get into the complications of childcare for those couples who want children for reasons other than social pressures and norms.
My mother is a school teacher in rural Maine and hires a lady to vacuum and dust and change the bedding every week.
Then, historically, before house appliances, the burden of home tasks was brutal. No washing machines, driers, dishwashers, vacuum cleaners, microwave ovens, no instant or fast food, etc. What can now be done in a few minutes used to take hours, and require more work, to the point it was a full time occupation.
I am glad this is no longer the case.
https://www.ted.com/talks/hans_rosling_and_the_magic_washing...
But then once you are done with laundry you've got cooking, washing, ironing, etc...
Ironing became optional for some people as fibers started receiving a special treatment to reduce wrinkling. Before that, clothes would wrinkle beyond what most people today would be comfortable wearing. Before electricity, irons were powered by coal and of course had no thermostat.
Before refrigeration and other modern methods for preserving food, you also had to buy fresh food constantly, or preserve food in archaic ways like salting.
Then, before plumbing and sewers, rather than getting water from a faucet you had to go get water from a well.
And maybe, Betty over the street did the above reasoning, has cleaner house and you want measure up. You wanna do right by your family. Maybe there is a piece of you that is competitive, which is pretty normal among humans, although you don't use that piece often.
For automation to really free time the women's time, the next step is needed - women finding the reasonable socially accepted thing (most people want to do socially accepted things) to do with that time. Eventually it did happened, just not right away.
You can set an unrealistic standard of cleanliness, like: polishing doorknobs, cleaning windows, the roof and the basement every day. Or do your cleaning routine twice per day, or 3 times... when does it stop?
Then, at some moment cleaning has diminishing returns and becomes redundant. Plus, day to day activities may require to make things dirty temporarily, and wanting to preserve a permanent state of cleanliness may interfere with those activities.
https://twitter.com/TimHarford/status/883373670990786561
Of course some people then went on to question Tim Harford...
The problem is the pressure women put on themselves, out of social mimicry. I don't give a shit if I'm not the perfect housekeeper, that's not my goal in life, and many things are more exciting than this to me.