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Re:Former employees say Lyft staffers spied on passengers by cronjobma on Thursday January 25, 2018 @05:26PM (#16235305)
You could completely anonymize when certain key variables are met. In your example, when the ride is successfully completed and both parties confirmed this, the data can be anonymized.
Re:Former employees say Lyft staffers spied on passengers by kyrra on Thursday January 25, 2018 @11:07PM (#16236970)
Sadly there is money moving on both sides of this transaction. Depending on the state/country, there may be requirements to retain this data in a certain way or to report it to the government.

When you are moving money (especially when you are moving lots of money) you start having to deal with KYC, risk models, and all other kinds of fun.