Re:The Bowling Pin strategy
by BobbyH on Saturday August 21, 2010 @02:29PM
(#1623340)
> [A peep hole] is [a disruptive product] if you're a door-to-door salesperson
Geoff Moore's theories apply to disruptive or discontinuous products that force customers to make a significant change in behavior. A peep hole may force door-to-door salespeople to make significant changes in behavior, but the customer doesn't make a significant change in behavior. The "disruption" or "discontinuity" refers to the changes in behavior of the consumer.
Geoff Moore's theories apply to disruptive or discontinuous products that force customers to make a significant change in behavior. A peep hole may force door-to-door salespeople to make significant changes in behavior, but the customer doesn't make a significant change in behavior. The "disruption" or "discontinuity" refers to the changes in behavior of the consumer.