So when a categorizing user does a search and clicks on a result that takes them to best-auto-parts.co.uk, they click "Shopping" on their categorization toolbar. After one or two matching categorizations, that site gets excluded from searches which have "shopping sites" turned off.
You could also turn the categorizing thing around and decide that you only want to search within web forums (phpBB systems and similar), where you'll often find people posting rather esoteric knowledge about whatever esoteric car you're searching for.
Honestly what I'd really like is a toggle that I can flip over to say "only show me sites that aren't trying to sell me shit", and then maybe I can read an honest review about the tent I'm interested in without 50 bullshit blog entries that just copy-pasted the manufacturer's copy and added an Amazon affiliate link.
If Facebook had an api, you could filter based on the tags just provided by your contacts or something like that.
And to reach such a page, you have to go through ads on the results page, then a newsletter popup (sometimes two, these days), then ads all around the content (which is still marketing, remember).
This is nuts.