DuckDuckGo moves beyond search to also protect you while browsing

Re:DuckDuckGo moves beyond search to also protect you while ... by nukeop on Tuesday January 23, 2018 @11:24AM (#16214749)

It's a fork of uBlock, so it has the exact same base functionality, but as an additional benefit it helps fight the ad industry actively.

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Re:DuckDuckGo moves beyond search to also protect you while ... by kbenson on Tuesday January 23, 2018 @11:36AM (#16214852)

> as an additional benefit it helps fight the ad industry actively

What does that mean, and why would I want to fight the ad industry actively? (I'm being serious, I don't like the tracking of the ad industry generally resorts to online, but I think blindly assuming the whole industry has no value whatsoever is very shortsighted)

Edit: Man, I hate when I write 300+ words on a a reply only for the parent comment to be deleted prior to my getting to post it. :/

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Re:DuckDuckGo moves beyond search to also protect you while ... by detaro on Tuesday January 23, 2018 @11:52AM (#16214991)

It still loads the ads and the things they link to, so it spends your bandwidth and CPU power on creating noise/fake signals for the ad networks.

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Re:DuckDuckGo moves beyond search to also protect you while ... by kbenson on Tuesday January 23, 2018 @12:12PM (#16215165)

Ah, so it fights online ad profile generation and tracking from ad networks. That's laudable (and useful).

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Re:DuckDuckGo moves beyond search to also protect you while ... by detaro on Tuesday January 23, 2018 @12:14PM (#16215188)

Profile generation maybe: if it clicks randomly, the ad network doesn't know what's a "good ad" for you

Tracking I'd say less: your browser is loading the ads embedded in various sites and reveals more than if it just blocked.

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