UX Copywriting in Product Design

Re:UX Copywriting in Product Design by gnud on Sunday January 21, 2018 @07:04AM (#16197770)

I vehemently disagree that the goal of UX writing should be to make users click on a "call to action" button. That is marketing, not UX.

The goal of good UX writing should be that the users understand what happens if they click the button.

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Re:UX Copywriting in Product Design by iamben on Sunday January 21, 2018 @07:35AM (#16197841)

And I somewhat disagree with your vehemency ;-)

IMO the goal of good UX is to help users to fulfil the purpose of the product in as pain free way as possible. Clear to understand labels are definitely _a_ goal, but leading the user down a path towards completing _their_ goal should be _your_ ultimate goal. If that's highlighting a CTA button, so be it.

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Re:UX Copywriting in Product Design by gnud on Sunday January 21, 2018 @07:46AM (#16197866)

I was so vehement because the article reads like the goal is to get users to click the button. Not to help users reach their goal.

Maybe I misunderstood the article. That would be ironic, right? =)

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Re:UX Copywriting in Product Design by goldenkey on Sunday January 21, 2018 @08:19AM (#16197934)

I didn't get that impression from the article at all. It seemed like the main point was having human friendly texts to smooth the interaction and translate the experience well.

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Re:UX Copywriting in Product Design by s_kilk on Sunday January 21, 2018 @09:58AM (#16198248)

> IMO the goal of good UX is to help users to fulfil the purpose of the product in as pain free way as possible. This seems completely upside down.

So the user must act in service of the product, rather than the product acting in service of the user?

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