That said, this is a very particular scenario, and I don't think you can generalize the effectiveness of the technique from this example. In situations where attackers are looking for boolean responses, i.e. to verify email addresses, credit cards, usernames, etc, this can work well.
But in most situations a crawler is looking for particular data. Moreover, it will have a strong expectation (and understanding) about what this data should look like. Poisoning the well is not going to work as well in that scenario, because a scraper will be aware that the data is incorrect.
In contrast, people testing credit cards don't need your data, they just need data from somewhere that verifies the card numbers. In that case it's easier to just keep rotating targets until they've tested all the cards instead of bootstrapping an in-house team to write bespoke crawlers.
Most e-commerce sites will use a payment processor such as Braintree or Stripe so they don't even have to deal with PCI.
PCI applies to entities who store and process their own payments, e.g. Target, Amazon.
Quite a while ago, I was involved in baiting an attacker in a somewhat different way, but with the same goal (destroying the value we were providing to them). After the attacker figured out what was going on, they issued a somewhat credible threat to damage the company's machines (they included some details demonstrating they had access to a couple internal machines at some point), attacked and DOSed them, and persistently tried spearphishing them for months afterwards.
I guess I'd just say, (a) doing this sort of thing responsibly sucks a lot of the fun out of it, and (b) don't underestimate the risks of things going pear-shaped. You could be buying yourself a lot of ongoing grief. Something as everyday as that spearphishing attack can be nerve wracking - even after making annoying the crap out of everyone by repeating how to be careful with email, there's no way to be sure it won't hit, and the next thing you know people are sitting around with upper management having conversations nobody wants to have about network segmentation and damage mitigation.
https://en.m.wikipedia.org/wiki/Generative_adversarial_netwo...