Their motto may as well just be “Be evil” now imo. It seems like they’re on the wrong side of basically every issue.

"Make money", perhaps?

gEvil Corp.

Being a publically traded company, they have a duty to make money for their shareholders (I think but am not sure that duty might even be legal).

If they were a Social Benefit Corp, then they wouldn't have such a duty, and so could choose to not make money when doing so would cause evil.

And because Alphabet Inc. (GOOGL) is trading at like $1K/share, it's out of most people's hands to even be eligible for the shareholders' meeting. On top of that, the float is almost 603 million shares, and ~81% are held by institutions rather than private investors. ~10% of the company is held by "people" rather than other companies - not enough to make a real change happen in terms of corporate policy. If you could manage to get a coalition together to buy even 51% of the float (~$3.75B), not only would that represent a heck of a lot of money invested, but you could potentially step in and change the direction of the company as shareholders.

Big problem: that's not realistic.

Isn't nearly all voting power of Google still owned by the founding folks/executives? Non-voting shares has become a big thing these days to prevent shareholders from affecting company direction.

Basically, but there's a wonderful thing called a short sale. If tons of people sell Google short, or threaten to do so, it's very likely have an effect. Also, live long and prosper.

Even as a publicly traded company I think that making money is a necessity but not really the primary focus for them now. They’ve gotten to a point where power is the most valuable thing, even when it comes to their ability to make money. This probably has something to do with their monolithic culture and strong political orientation.