Not necessarily. Safety for cars was nothing at the start. Until the 60's car companies were actively avoiding discussing about it in order to promote the macho, sexy, powerful car image. Then it became hygiene: you had to have it. Now I'd say it's a selling point: companies actually promote cars presenting their NCAP ratings or whatever extra safety features in order to draw customers.

Of course, it's different when your life (or the life of your loved ones) is on the line. But even though we won't quite be at the same point, the stakes are increasing for software. I'd imagine in 20 years we should be beyond hygiene.