Yup, but you still are supposed to, you know, "STOP". :) And isn't it done on purpose? This way, you are not breaking the knees of pedestrians that are crossing the road & you are not sending bicyclists flying. Stop, slowly inch forward (no broken knees, no flying people), enter the road when safe. I'm always wary when walking across the road with a stop sign, precisely because people don't stop at the line.

It's a shame that following signs is unexpected. Somehow, it's not acceptable to run a red light because "no-one is around anyway", but it's fine to do rolling stops?