Profit is in the users, not in the developers
The choice isn't AV1 or users. It's AV1 and users.
And I can't find how much licensing actual costs for H.264.
What does that have to do with patents and why people should care?
This is bad for users, whether they realize it or not. They end up with fewer (and potentially worse) options.
It doesn't really have an affect on small content producers. I do live streams for a non profit. We pay one time for Wirecast and the Black Magic hardware. Pay a neglible cost to send the livestream to our provider and they broadcast it. iOS users at least can view from the browser using HLS. We also send another stream to Facebook. How does H.264 patents affect us?
You don't have to "consult a lawyer", unless you are creating your own codec. You pay the licensing fee which in the grand scheme of things is lower than all of your other costs - hosting, development tools, internet costs, etc. and you're done.
[1] Which I wouldn't be so sure. Many H.264-using devices come with disclaimer, that they are not licensed for professional use and that you may need your own license. As usual, consult your lawyer. The point of VP9/AV1 is, that this is not necessary.
This is a tired argument. The same argument was attempted when VP8 was new, and when VP9 was new, and now again with AV1. I'm sure the same, worn-out ground will be revisited when AV2 comes along.
End users don't care that TCP\IP is royalty-free or that HTTP and HTML are royalty-free or that any of the other commonly used formats and protocols are royalty-free. They don't care because they don't understand the issues.
Developers care. Builders care. I care. I want to implement video on the internet for any use case without having to consult a lawyer just to understand the licensing implications of doing so. VP9 and AV1 make that possible. VP9 and AV1 normalize video on the internet by making it royalty-free like all the other internet formats and protocols.
Content companies and hardware companies and software companies don't join AOMedia for the fun of it. They join because it's the practical choice:
http://aomedia.org/about-us/