It seems to me that even bluray is basically dead at this point. The younger generation isn't buying huge stacks of movies to fill out the 200 disk shelves they got for christmas, and the older generation frequently doesn't even have a bluray players.
Random (couple year old) link about bluray vs dvd sales numbers.
https://www.avforums.com/threads/dvd-and-blu-ray-sales-stati...
That isn't possible with UHD blurays at the moment, and I've sworn off buying DRM encumbered products. Just one of my reasons is that exactly 100% of the HDDVD's I purchased that were warner brothers products have bitrotted (its apparently true of nearly all of them if you believe other peoples posting) despite the fact that the disks from other studios continue to play. Some people have gotten the disks replaced with blurays, but WB didn't even respond to requests I made.
So, I won't buy DRM encumbered video products. I might rent them, but they can kiss off if the price is more than redbox or similar.
Give me something like the steam experience but without even the "DRM" of that.
Also set a reasonable price point. 5 USD for a SEASON of a great show sounds like a good high price starting point. Make it inexpensive for me to GIFT seasons to others as well. Maybe 2.50 for the first season to someone else, and then lower in cost after that.
How to increase profits? Stop the lobbying, consumer-fighting-disservice, and DRM insanity and just focus on making a good product and delivering it in an EASY way for consumers to get.