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A comment on Confidential metrics for Snapchat features. Parent comment
Sure you can have 100k followers and say "80k people viewed my advertising story", but it stops at that.
Instagram provides deeper metrics and analysis which can help justify the spend to advertisers.
This is why a lot of Snap marketers have pushed their content to Instagram so they can get a better pay-day.
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Sure you can have 100k followers and say "80k people viewed my advertising story", but it stops at that.
Instagram provides deeper metrics and analysis which can help justify the spend to advertisers.
This is why a lot of Snap marketers have pushed their content to Instagram so they can get a better pay-day.