Re:Confidential metrics for Snapchat features
by JAFTEM on Tuesday January 09, 2018 @02:25PM
(#16108971)
> Why would you advertise on that
A small percentage of companies are actively advertising on that. The featured stories (ads) on Snapchat almost always use sexual imagery to bait you into opening them. I agree, I don't think that's a sustainable model and it honestly shows how desperate Snap is to make revenue to allow these sort of ads.
I believe advertisers are not jumping on Snapchat's inventory because the perception about said inventory: kids chatting with other kids and porn. Why would you advertise on that?