I ignore ads on the web completely. I think I got like that thanks to games. I can focus on the thing I came here for and ignore nearly all unassociated often animated crap. Things that get me are disgusting ads. Not sure why but I don't filter them out automatically. Same for overtly sexual ads. Rest is just background. People were praising adblock but I never bothered because it didn't do much for me.

On the other hand my non-gamer gf can't understand how I can read or play a flash game when it's surrounded by few animated banners.

And my mom starts to read each page from top left corner as if it was a letter she got from IRS or sth.