In this case they're not the first. They're using this block list:

https://github.com/hoshsadiq/adblock-nocoin-list

Which was already being used by Brave. You can add the same list to your browser's blocker yourself.

If you're using uBlock Origin be aware that by default it includes a Resource Abuse block list which contains many of the same entries as the NoCoin list, so there may be no real advantage in adding the NoCoin list. You'd have to check all the entries in both lists to see if you're gaining anything by it.

As of this writing, my uBlock Origin set-up is still making use of 18 of the NoCoin list's 73 filters, so it probably is worth installing if you're concerned about this sort of thing.

And they lost some browser share from me and people I knew when they dumped Presto for becoming a Google slave.