Positioning it more like:
- It will save us X amount of time on average
- Give us better security through IAM
- Reduces fragmentation across org software
sells a lot better to people with credit cards than, "I like it more"
What product do you think Atlassian has bought to stifle it's evolution? Bitbucket specifically was a product with 50k users and Atlassian has grown it to Millions. Buying a competitor just to let the product stagnate and die makes rarely sense in business.
By the way did you see Trello is now part of Bitbucket as a default?
What exactly was HipChat competing with in the Atlassian portfolio when it was acquired? Nothing. HipChat was three people when it was acquired. It was over 100 not long after. That space grew so fast that you could argue maybe Atlassian should have put 200 on it. Regardless, it got the biggest investment of any group chat tool in the game at that time. Slack did an amazing job in the viral growth front. Credit to them. Atlassian is beefing up HipChat for enterprise/BTF and launched Stride for everyone with an email address and a need for something more focused than slack.
Hipchat could have easily taken the space that Slack exists in. Lack of product vision and resources dedicated to the project ultimately led a non-existent competitor to own the entire market.
It's somewhat scary the breadth that AWS has in their ecosystem now; however, Bitbucket is wrought with issues like:
- no large file collapsing, i.e. lock files
- random downtimes ( I wonder if they actually meet their SLA )
- feature requests on boards where Atlassian members ask why x is needed, followed by a slew of +1's, to only see someone ask 3 years later, "where is this at?"
I'm a jaded Atlassian user who believes they buy competition and then stagnant the product's evolution.