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Re:From inboxing to thought showers: how business bullshit t... by albertgoeswoof on Wednesday December 27, 2017 @05:42PM (#16018693)
The reason reach out is used is to give the individual being asked some autonomy / responsibility in the action.

Eg if you ask someone to call bobs surf shop and they don’t answer they might stop there or call back later. If you ask them to reach out they might go down there and see them, set up a meeting, speak to a friend that works there, etc.

Re:From inboxing to thought showers: how business bullshit t... by userbinator on Wednesday December 27, 2017 @05:49PM (#16018744)
If you ask them to reach out they might go down there and see them, set up a meeting, speak to a friend that works there, etc.

That's where you can use the more general and succinct term, "contact".

Re:From inboxing to thought showers: how business bullshit t... by fjsolwmv on Thursday December 28, 2017 @12:31AM (#16020510)
Only if you like using words incorrectly. "Contact" isn't a verb if you really are the pedantic prescriptivist you are presenting yourself as.
Re:From inboxing to thought showers: how business bullshit t... by Intermernet on Thursday December 28, 2017 @06:28AM (#16021485)
Both Wiktionary and dictionary.com list definitions of "contact" as a verb. I don't have access to the OED at the moment, but I assume they would have it listed as a valid verb as well.