Trusting a corporation, any corporation, is a bad idea. There is nothing there to trust; any ethical behavior by a corporation is a calculated behavior, executed purely for the maximization of profits. Hell, working for a corporation should be viewed as a calculated behavior, as one is working for an entity with a legally mandated anti-human profit incentive. Speaking as a person with a graduate degree in economics, we're on a bad path that needs to be revised soon, or Fermi's Paradox of technological destruction will be our fate.

Trust isn't binary. You need to trust a corporation to use any of their products that aren't solely disconnected goods that can be independently tested. That trust isn't absolute; it's relative. And that's my point: my trust in Amazon is slightly higher than Google.

> I trust Amazon more than Google, though

I used to believe this, and I still do too some extent. Amazon won us over with a great online experience and best in class customer service. However, Amazon is on an explosive expansion phase of expanding their business and pushing vertical integration in all corners. They are rivaling any other company out there in terms of ability to mass manipulate as well.

I have an undisclosed relationship to the man running Amazon India's fashion vertical, and it's easy to see Amazon's position rivaling Google in terms of that feeling of "Google having too much information".

In the end, as I said I still agree with you with Google having to much information (I rely on Google apps and Android to this day), and that diversifying where that information is being gathered and classified is one of the few ways of both using these handy products and impeding companies knowing more about me than I know (a la Netflix video recommendations).

Amazon is now yet another giant to be weary of.