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A comment on Things That Are Trying To Kill Display Ads. Parent comment

Re:Things That Are Trying To Kill Display Ads by tomjen3 on Tuesday December 26, 2017 @07:44AM (#16008357)
That assumes there is a revenue model - which there probably isn't; ads can't be that business because it biases the news[fn:1], when I read a newspaper I read it through some aggregator[fn:2], which means I am not going to pay for any particular newspaper (because I would need twenty such subscriptions) and I can't buy a bundle (because it does not exist and probably doesn't contain the particular newspaper the link is to).

Ultimately I think the next newspaper will probably come from Google, and be AI.

[fn:1] Old newspapers may be excepted, as they have a long time to deal with this. I assume that buying ads in NYT can't change their editorial stances, but they are an exception.

[fn:2] HN, reddit, facebook, twitter, etc.

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Re:Things That Are Trying To Kill Display Ads by pferde on Tuesday December 26, 2017 @08:12AM (#16008440)
> and I can't buy a bundle (because it does not exist and probably doesn't contain the particular newspaper the link is to).

Wouldn't some kind of syndication service work, where you subscribe to a custom bundle out of selection of available news sites, and the sites then get revenue based on how many readers included them in their subscription?

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Re:Things That Are Trying To Kill Display Ads by tomjen3 on Tuesday December 26, 2017 @08:39AM (#16008535)
Even so, who is to say that the particular newspaper the article links to is included in that bundle? Or that it is included in the bundle of the other people commenting (yes that is moving the goal post, but I forgot to included it in the original)?
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Re:Things That Are Trying To Kill Display Ads by marcosdumay on Tuesday December 26, 2017 @08:45AM (#16008558)
It should work. That said, how willing are the newspapers to adopt a revenue plan that might work?

From here, my impression is that nearly all of them are completely unwilling to change anything at all. Even their layout they can't bother to adapt for the web.

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Re:Things That Are Trying To Kill Display Ads by yoz-y on Tuesday December 26, 2017 @09:25AM (#16008698)
What would be the Google’s business model then? If display ads go, their money well dries as well.
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