Things That Are Trying To Kill Display Ads

Re:Things That Are Trying To Kill Display Ads by xaedes on Tuesday December 26, 2017 @06:51AM (#16008203)

    The facts are sobering: 86% of consumers 
    suffer from banner blindness and only 14%
    of users are able to recall the last display
    ad they saw.

Poor fellows... They suffer so hard.

No for real, I think banner blindness is an automatic attempt to solve the real problem: intrusive unwanted and even dangerous ads.

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Re:Things That Are Trying To Kill Display Ads by drivingmenuts on Tuesday December 26, 2017 @07:56AM (#16008395)

I don't suffer from banner blindness so much as revel in it.

Seriously, the moment an ad pops up, I'm looking for the close button. I don't pay any attention to the advertiser and if I do, it's usually an automatic negative impression.

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Re:Things That Are Trying To Kill Display Ads by mancerayder on Tuesday December 26, 2017 @10:42AM (#16009031)

14%? I try to aim towards 0% as much as I can.

It's a numbers game. While the industry buys and sells impressions, only a tiny percentage of people actually buy things. Why in the world can't THE TYPE OF PERSON that tolerates online advertising be their target, instead of the rest of us innocents?

You ever take a taxi or Uber and have the radio blaring, including commercials (which last many minutes at a time, sometimes a huge percentage of the ride)? I have, in fact most of my car rides. THAT is the type of person that tolerates ads.

If the entire ad experience were opt-in, maybe they could charge higher for impressions. Those impressions would actually matter, because the chances of trying to forcefeed and forcibly distract a concentrating nerd reading a news or tech article and the latter getting annoyed would be much smaller.

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Re:Things That Are Trying To Kill Display Ads by kalleboo on Tuesday December 26, 2017 @09:10AM (#16008650)

Does anyone have an ad agency report from the 80's or 90's complaining about all the revenue lost from people going to bathroom during TV ad breaks?

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Re:Things That Are Trying To Kill Display Ads by ldiracdelta on Tuesday December 26, 2017 @11:52AM (#16009383)

_Not_ recalling an ad doesn't mean that it isn't actually in your brain. Professor Robert Cialdini sited research in his book "Pre-Suasion" that the most effective ads were those that were _not_ recalled by users. You're effected by ads more than you think or recall.

* https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influen...

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Re:Things That Are Trying To Kill Display Ads by Feniks on Tuesday December 26, 2017 @09:01AM (#16008612)

Information overload.

Your brain is automatically filtering stuff out because if it didn't you'd go crazy. Just imagine remembering everyone's face you saw on your commute or every conversation you had at that party last week.

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