Re:The $99 Kindle
by petervandijck on Thursday August 12, 2010 @08:08PM
(#1599582)
Too complicated, just sell the Kindle for 99$. Easy to understand, easy to gift. Bundling Prime with it makes it harder to gift.
ps: I let me prime subscription expire in the hope that it would make me buy less stuff on Amazon. No shipping costs really does make it easier to buy.
Think of it: Prime increases average customer value through the freaking roof, since it causes people to move non-Amazon spending to Amazon. Kindle is the same way. They have complementary value propositions: get what you want faster and cheaper. Prime is a subscription billing service, too, and a Kindle in active use might as well be.