Its gonna differ per country. I remember in the 90s 3 commercial breaks in a movie here in NL was default. I was shocked and annoyed when I learned in early 00s it was every 20 min. I don't know what it is now, I avoid commercial TV like the plague. Though public broadcasting also still has them. As a kid and young adult I used to be able to sometimes laugh at commercials. Nowadays, some commercials appeal more to me due to age diff, but many don't because they use youth language. On top of that I find practically all commercials are condescending, stupid, and annoying. Their attempts to deceive and manipulate are laughable, ineffective, a waste of my time, and a waste of my mood. Nothing good comes out of me watching commercials. Not for the advertiser, nor for me. I cannot remember the last time it stimulated me to buy something I otherwise wouldn't. That is, from TV commercials and ads on the Internet. Product placement, embedded marketing, marketing buzz works fine. I suspect there's so many TV commercials because it is ineffective. If less people watch than before, its more expensive to buy the rights, so they gotta advertise more. Or perhaps its corporate greed.